The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur

Endah Lisarini; Dika Novaldi; Hanisa Sismaya Lestari

doi:doi:10.11648/j.sjbm.20231102.14

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The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur

Endah Lisarini, Dika Novaldi, Hanisa Sismaya Lestari

Published in Science Journal of Business and Management (Volume 11, Issue 2)

Received: 29 May 2023 Accepted: 16 June 2023 Published: 27 June 2023

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Abstract

The era of digitalization encourages anyone to take advantage of online media to communicate and do business. To increase sales, marketing, and sales communications are carried out through various social media sites and marketplaces. The phenomenon of selling through social media and the marketplace is interesting to study. The purpose of this study was to examine: 1) the simultaneous effect of marketing communications through various types of social media and types of the marketplace on sales turnover of Pandanwangi rice; 2) the partial effect of marketing communications through various types of social media on sales turnover of Pandanwangi rice; 3) the partial effect of marketing communications through various marketplaces on sales turnover of Pandanwangi rice. Path analysis quantitative descriptive method is used to get answers to research objectives. Data were collected from 65 respondents in a cross-sectional survey. The results showed that marketing communications through appropriate online media, accompanied by interesting and informative communication content, were able to increase the sales turnover of Pandanwangi rice. The selection of a marketplace that many viewers have access to as a marketing communication medium significantly increases the sales turnover of Pandanwangi Cianjur rice. Simultaneously, marketing communications through online media and the marketplaces that are visited by many viewers, have a significant effect on increasing sales turnover of Pandanwangi Cianjur rice. It is hoped that the results of this research can be taken into consideration by stakeholders in communicating as well as marketing Pandanwangi rice with geographic indications online.

Published in	Science Journal of Business and Management (Volume 11, Issue 2)
DOI	10.11648/j.sjbm.20231102.14
Page(s)	98-103
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Marketing Communications, Online Media, Marketplace, Turnover

References

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APA Style

Endah Lisarini, Dika Novaldi, Hanisa Sismaya Lestari. (2023). The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur. Science Journal of Business and Management, 11(2), 98-103. https://doi.org/10.11648/j.sjbm.20231102.14

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ACS Style

Endah Lisarini; Dika Novaldi; Hanisa Sismaya Lestari. The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur. Sci. J. Bus. Manag. 2023, 11(2), 98-103. doi: 10.11648/j.sjbm.20231102.14

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AMA Style

Endah Lisarini, Dika Novaldi, Hanisa Sismaya Lestari. The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur. Sci J Bus Manag. 2023;11(2):98-103. doi: 10.11648/j.sjbm.20231102.14

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@article{10.11648/j.sjbm.20231102.14,
  author = {Endah Lisarini and Dika Novaldi and Hanisa Sismaya Lestari},
  title = {The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur},
  journal = {Science Journal of Business and Management},
  volume = {11},
  number = {2},
  pages = {98-103},
  doi = {10.11648/j.sjbm.20231102.14},
  url = {https://doi.org/10.11648/j.sjbm.20231102.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20231102.14},
  abstract = {The era of digitalization encourages anyone to take advantage of online media to communicate and do business. To increase sales, marketing, and sales communications are carried out through various social media sites and marketplaces. The phenomenon of selling through social media and the marketplace is interesting to study. The purpose of this study was to examine: 1) the simultaneous effect of marketing communications through various types of social media and types of the marketplace on sales turnover of Pandanwangi rice; 2) the partial effect of marketing communications through various types of social media on sales turnover of Pandanwangi rice; 3) the partial effect of marketing communications through various marketplaces on sales turnover of Pandanwangi rice. Path analysis quantitative descriptive method is used to get answers to research objectives. Data were collected from 65 respondents in a cross-sectional survey. The results showed that marketing communications through appropriate online media, accompanied by interesting and informative communication content, were able to increase the sales turnover of Pandanwangi rice. The selection of a marketplace that many viewers have access to as a marketing communication medium significantly increases the sales turnover of Pandanwangi Cianjur rice. Simultaneously, marketing communications through online media and the marketplaces that are visited by many viewers, have a significant effect on increasing sales turnover of Pandanwangi Cianjur rice. It is hoped that the results of this research can be taken into consideration by stakeholders in communicating as well as marketing Pandanwangi rice with geographic indications online.},
 year = {2023}
}

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TY  - JOUR
T1  - The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur
AU  - Endah Lisarini
AU  - Dika Novaldi
AU  - Hanisa Sismaya Lestari
Y1  - 2023/06/27
PY  - 2023
N1  - https://doi.org/10.11648/j.sjbm.20231102.14
DO  - 10.11648/j.sjbm.20231102.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 98
EP  - 103
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20231102.14
AB  - The era of digitalization encourages anyone to take advantage of online media to communicate and do business. To increase sales, marketing, and sales communications are carried out through various social media sites and marketplaces. The phenomenon of selling through social media and the marketplace is interesting to study. The purpose of this study was to examine: 1) the simultaneous effect of marketing communications through various types of social media and types of the marketplace on sales turnover of Pandanwangi rice; 2) the partial effect of marketing communications through various types of social media on sales turnover of Pandanwangi rice; 3) the partial effect of marketing communications through various marketplaces on sales turnover of Pandanwangi rice. Path analysis quantitative descriptive method is used to get answers to research objectives. Data were collected from 65 respondents in a cross-sectional survey. The results showed that marketing communications through appropriate online media, accompanied by interesting and informative communication content, were able to increase the sales turnover of Pandanwangi rice. The selection of a marketplace that many viewers have access to as a marketing communication medium significantly increases the sales turnover of Pandanwangi Cianjur rice. Simultaneously, marketing communications through online media and the marketplaces that are visited by many viewers, have a significant effect on increasing sales turnover of Pandanwangi Cianjur rice. It is hoped that the results of this research can be taken into consideration by stakeholders in communicating as well as marketing Pandanwangi rice with geographic indications online.
VL  - 11
IS  - 2
ER  -

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Author Information

Endah Lisarini

Department of Agribusiness, Applied Science, University of Suryakancana, Cianjur, Indonesia
Dika Novaldi

Department of Agribusiness, Applied Science, University of Suryakancana, Cianjur, Indonesia
Hanisa Sismaya Lestari

Department of Agribusiness, Applied Science, University of Suryakancana, Cianjur, Indonesia

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APA Style

Endah Lisarini, Dika Novaldi, Hanisa Sismaya Lestari. (2023). The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur. Science Journal of Business and Management, 11(2), 98-103. https://doi.org/10.11648/j.sjbm.20231102.14

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ACS Style

Endah Lisarini; Dika Novaldi; Hanisa Sismaya Lestari. The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur. Sci. J. Bus. Manag. 2023, 11(2), 98-103. doi: 10.11648/j.sjbm.20231102.14

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AMA Style

Endah Lisarini, Dika Novaldi, Hanisa Sismaya Lestari. The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur. Sci J Bus Manag. 2023;11(2):98-103. doi: 10.11648/j.sjbm.20231102.14

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@article{10.11648/j.sjbm.20231102.14,
  author = {Endah Lisarini and Dika Novaldi and Hanisa Sismaya Lestari},
  title = {The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur},
  journal = {Science Journal of Business and Management},
  volume = {11},
  number = {2},
  pages = {98-103},
  doi = {10.11648/j.sjbm.20231102.14},
  url = {https://doi.org/10.11648/j.sjbm.20231102.14},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20231102.14},
  abstract = {The era of digitalization encourages anyone to take advantage of online media to communicate and do business. To increase sales, marketing, and sales communications are carried out through various social media sites and marketplaces. The phenomenon of selling through social media and the marketplace is interesting to study. The purpose of this study was to examine: 1) the simultaneous effect of marketing communications through various types of social media and types of the marketplace on sales turnover of Pandanwangi rice; 2) the partial effect of marketing communications through various types of social media on sales turnover of Pandanwangi rice; 3) the partial effect of marketing communications through various marketplaces on sales turnover of Pandanwangi rice. Path analysis quantitative descriptive method is used to get answers to research objectives. Data were collected from 65 respondents in a cross-sectional survey. The results showed that marketing communications through appropriate online media, accompanied by interesting and informative communication content, were able to increase the sales turnover of Pandanwangi rice. The selection of a marketplace that many viewers have access to as a marketing communication medium significantly increases the sales turnover of Pandanwangi Cianjur rice. Simultaneously, marketing communications through online media and the marketplaces that are visited by many viewers, have a significant effect on increasing sales turnover of Pandanwangi Cianjur rice. It is hoped that the results of this research can be taken into consideration by stakeholders in communicating as well as marketing Pandanwangi rice with geographic indications online.},
 year = {2023}
}

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TY  - JOUR
T1  - The Influence of Marketing Communications Through Online Media and Marketplace on Sales Turnover of Pandandwangi Rice Cianjur
AU  - Endah Lisarini
AU  - Dika Novaldi
AU  - Hanisa Sismaya Lestari
Y1  - 2023/06/27
PY  - 2023
N1  - https://doi.org/10.11648/j.sjbm.20231102.14
DO  - 10.11648/j.sjbm.20231102.14
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 98
EP  - 103
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20231102.14
AB  - The era of digitalization encourages anyone to take advantage of online media to communicate and do business. To increase sales, marketing, and sales communications are carried out through various social media sites and marketplaces. The phenomenon of selling through social media and the marketplace is interesting to study. The purpose of this study was to examine: 1) the simultaneous effect of marketing communications through various types of social media and types of the marketplace on sales turnover of Pandanwangi rice; 2) the partial effect of marketing communications through various types of social media on sales turnover of Pandanwangi rice; 3) the partial effect of marketing communications through various marketplaces on sales turnover of Pandanwangi rice. Path analysis quantitative descriptive method is used to get answers to research objectives. Data were collected from 65 respondents in a cross-sectional survey. The results showed that marketing communications through appropriate online media, accompanied by interesting and informative communication content, were able to increase the sales turnover of Pandanwangi rice. The selection of a marketplace that many viewers have access to as a marketing communication medium significantly increases the sales turnover of Pandanwangi Cianjur rice. Simultaneously, marketing communications through online media and the marketplaces that are visited by many viewers, have a significant effect on increasing sales turnover of Pandanwangi Cianjur rice. It is hoped that the results of this research can be taken into consideration by stakeholders in communicating as well as marketing Pandanwangi rice with geographic indications online.
VL  - 11
IS  - 2
ER  -

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